As Illinois REALTOR® Rich Rogala points out in “Measuring Your Social Media Mojo,” in the April issue of Illinois REALTOR® magazine, measuring your social media presence isn’t an exact science, but there are tools to help you get a better idea of how you are doing.
A few low-cost tools to consider:
- Klout – A free site that measures your overall online influence based on variables from Facebook and Twitter and gives you a score between 1-100.
- Twitter Grader – A Twitter influence measuring tool that grades the power of your Twitter profile.
- Clicky – Blog measurement tool that can help you track blog traffic, how long readers stay on your site, which search keywords they are using and more. The pro version costs about $60 a year.