Real estate consumers want social proof

Today’s consumers are looking for social proof when they go online to search for a real estate professional. What is social proof? It’s the idea that you are who you say you are and you’ll do what you say you’ll do, says top-producing REALTOR® and industry trainer Brian Copeland. Consumers trust reviews they read online and in this video Copeland offers ideas to help you get your name and your experience out there.

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