Avoid 6 advertising mistakes that could cost you

In the January issue of Illinois REALTOR® magazine, you’ll find out how to avoid advertising mistakes that can damage your reputation with potential customers and take money out of your wallet.

In the digital version of “Use Your Membership to Your Full Advantage,” IAR Executive Secretary Becky Carraher, IAR Legal Hotline Attorney Betsy Urbance and Mainstreet Director of Professional and Ethical Practices Kate Sax give examples of advertising problems others have faced.

A brief review of the REALTOR® Code of Ethics reiterates why honesty and truth are critical to the continued success of real estate professionals. Find out how the IAR Ethics Citation Program – created in September 2014 – can help monitor IAR member behavior and discourage situations that detract from the professional image of all REALTORS®.

Want to read more of the January issue? Check out the list of stories.

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