On Thursday morning, select members of the Capital Area REALTORS® (CAR) visited the Illinois Association of REALTORS® headquarters in Springfield for media training.
CAR sent a group of its members attend the Thursday morning session as part of its Leadership Academy. Among the instructors were WICS-TV’s Liz Foster and IAR Communications Director Jon Broadbooks.
By explaining how members of the news media collect information and prepare it for viewing by the general public, REALTORS® are trained to see the opportunities for building the brand of their businesses. The process can help IAR members reduce the fear of working with news media, make better decisions and improve public speaking skills.
The event was organized by the Leadership Academy Working Group of CAR.