IAR Call for Action issued to stop the advertising tax


The Illinois Association of REALTORS® issued on Wednesday, July 8, 2015, a Call for Action urging members to tell lawmakers a proposal on taxing advertising is a bad idea.

IAR is part of a coalition of groups who are concerned that a tax of as much as 10 percent on advertising and advertising services would hurt small businesses and inflict damage to Illinois’ economy.

Take part in the Call For Action by clicking this link. And learn more about the issue here at the website set up by the coalition.

IAR is particularly concerned about the tax proposal because so many of the association’s members rely heavily on advertising to market properties listed by their clients. At a time when the housing market is just recovering from the recession, it makes little sense to do anything to chill the economic rebound.

Loretta Alonzo, CRB, GRI

Loretta Alonzo, IAR past president and managing broker of Century 21 Affiliated in LaGrange Park, put it this way: “As a REALTOR®, I spend a lot of money advertising because I know it’s one of the most important ways I have of serving my clients. Adding a 10 percent advertising tax will drive up the cost of doing business and ultimately would hurt my clients.”

Help stop this proposal before it gains momentum and hurts your business.

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About Jon Broadbooks

Jon Broadbooks is Vice President/Communications for Illinois REALTORS®. He serves as editor of online and print content for the association’s communications including the Illinois REALTOR® magazine and e-newsletters. He conducts spokesperson training seminars and oversees website development for the Association.

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