Technology for nurturing leads
BombBomb: Instead of following up on leads with a dry, boring email, make yourself memorable with a video email message. The video plays without linking and is integrated with gmail, mobile and websites.
Crystal: Crystal is like a magic ball for marketing. Using data acquired from online profiles and user feedback, it delivers personality profiles of individuals you search for or have in your contact list. Profiles include insight into how to best communicate with each person.
Technology for buyers
ReaLync: Helpful for working with out-of-state buyers, this video platform allows REALTORS® to live stream home tours.
Technology for sellers
OpenHomePro: Instead of a clunky notepad, collect leads at open houses with this app. It is free to download and allows visitors more privacy.
REclarity: This video message maker allows you add voiceover to up to three images for messages that pop.
The Xplode Conference, held Nov. 4 in Hoffman Estates, was sponsored by the Illinois Association of REALTORS® and Mainstreet Association of REALTORS®. This is the second in a series of blog posts from that conference. See the first story.