Coming to a social media channel near you: a new consumer advertising campaign from the National Association of REALTORS® (NAR) called “Get REALTOR®.” NAR’s new campaign seeks to remind younger, tech-savvy consumers of the important benefits of working with a REALTOR® when they buy and sell a home. With today’s technology it has never been easier to search for homes online, but trained real estate professionals bring important experience and expertise to the transaction. Read NAR’s release.
“When it comes to real estate and the Internet, today’s consumers don’t always know what they don’t know,” said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. “The Get Realtor® campaign demonstrates how Realtors® – members of the National Association of Realtors® – can help buyers, sellers and investors succeed. We want today’s consumers to understand that having a Realtor® at their side is their competitive advantage in the real estate transaction.”
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