Morning Minute: REALTORS® partner with ‘Modern Family’ to promote REALTOR® brand

Last night’s episode of “Modern Family” featured everyone’s favorite TV REALTOR® Phil Dunphy showcasing the market expertise and knowledge that comes from being a REALTOR® member and not just a real estate agent.

Source: NAR

Source: NAR

In today’s article, ‘Modern Family’ Teams Up with National Association of Realtors in Integration Deal,” the Wall Street Journal looks at NAR’s partnership with ABC Television Networks as part of NAR’s #GetRealtor campaign promoting the benefits of working with a REALTOR®.

The campaign also includes funny digital and television spots called “Phil’s-osophies” featuring the Phil Dunphy character, so be on the lookout for those as you watch network and cable television.

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