Earlier this month, the Chicago Association of REALTORS® presented a panel discussion on the topic “How to Monetize Global Real Estate” at the East Bank Club. Mabél Guzmán served as moderator for three panelists: Sonia Anaya, Jim Kinney and Susanna Cherubin-Delisi.
The panel had a well-rounded collection of advice and experiences to share with the group.
Anaya highlighted the fact many members are probably engaging in global real estate and are not even aware of it. She said, “You may sell a home in your own backyard to a client from a different country. In most instances, the cultures and the common practices they are accustomed to are different than the way we do a transaction.”
Understanding those differences and having the ability to relate in a culturally astute way is becoming more and more important in today’s marketplace.
According to NAR’