New guide helps REALTORS® know the advertising rules

Source: Bigstock

Source: Bigstock

Illinois REALTORS® Professional Standards often gets inquiries about advertising guidelines.

That’s because there are many state and Code of Ethics rules REALTORS® need to follow. Not following these rules can cause headaches, and even result in fines.

Now, Illinois REALTORS® has released a new guide which gives the basics of what you can and can’t do. Developed by Illinois REALTORS® Rebecca Carraher, who handles the Ethics Citation and the Ombudsman programs, the guide has a page devoted to best practices, and another section devoted to practices to stay away from.

You can download the brochure at the association’s website if you are a member. It’s here on the association’s Pro Standards Toolkit.


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About Jon Broadbooks

Jon Broadbooks is Vice President/Communications for Illinois REALTORS®. He serves as editor of online and print content for the association’s communications including the Illinois REALTOR® magazine and e-newsletters. He conducts spokesperson training seminars and oversees website development for the Association.

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