REALTORS® can use social media to connect with buyers and sellers, but they need to avoid common mistakes that can turn off potential customers says Katie Lance, social media strategist and CEO of Katie Lance Consulting.
In the Illinois REALTOR® magazine story “Work Smart! Business hacks to help you kick-start 2017,” Lance identifies four social media mistakes to avoid:
- Don’t use your personal Facebook profile completely for business;
- Don’t copy and paste your listing information from the MLS;
- Don’t hire someone to do all your social media for you; and
- Don’t rely solely on using content written by others.
Lance explains the flaws in these ideas and how problems can be avoided. Read the entire article.