Marketing tips from Inman Connect in NYC

Mike Drews, GRI, immediate past president of Illinois REALTORS®

Members of Illinois REALTORS® leadership are in New York City this week taking part in Inman Connect, a massive real estate gathering held each year in January.

Illinois REALTORS® Immediate Past President Mike Drews sat in on the sessions, and shared a few take-aways:

  • Fifty-five percent of real estate searches are mobile.
  • Content has to be quickly accessible; 40 percent will abandon sites which take too long to load.
  • Hand-written notes are back. Old school basics to build relationships are still very effective.
  • Interested in live-streaming on Facebook Live? Start small. Broadcast to yourself, then friends before you launch on the entire world.

Inman Connect runs through Friday.

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About Jon Broadbooks

Jon Broadbooks is Vice President/Communications for Illinois REALTORS®. He serves as editor of online and print content for the association's communications including the Illinois REALTOR® magazine and e-newsletters. He conducts spokesperson training seminars and oversees website development for the Association.

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