Become a ‘trusted resource’ for home buyers and sellers: business builder #6

Help consumers become potential clients by providing valuable information for them about maintaining or upgrading their homes, and about home buying and selling, says Steve Harvey, founder and chief content creator for Keeping Current Matters.


This is the sixth business builder idea that’s in the cover story of the January Illinois REALTOR® magazine, titled: “Work smart! Business hacks to help you kick-start 2017.”

Three ideas for generating business leads, says Harney, are:

  • Focus your marketing materials on information consumers really need;
  • Identify their fears and address them; and
  • Educate potential sellers about the equity they have in their homes.

For more information on ways to build your business in 2017, read the entire story.

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