Leading REALTORS® use Big Data to stay ahead of the competition, and now they share their strategies in the cover story of the April edition of Illinois REALTOR® magazine. In “Awash in Big Data: Strategies to Chart Your Course,” REALTORS® and market experts share ideas that can help individuals and brokerages:
- Develop tools using MLS data which are more accurate than Zillow Zestimate;
- Develop property specific reports that predict cost of living within a specific ZIP code; and
- Save money by geo-targeting potential clients and predicting more accurate returns on investment.
To read the cover story, go to page 20 of the digital edition of the magazine now.