3 ways successful REALTORS® use Big Data to get jump on competitors

April 2017

Leading REALTORS® use Big Data to stay ahead of the competition, and now they share their strategies in the cover story of the April edition of Illinois REALTOR® magazine. In “Awash in Big Data: Strategies to Chart Your Course,” REALTORS® and market experts share ideas that can help individuals and brokerages:

  • Develop tools using MLS data which are more accurate than Zillow Zestimate;
  • Develop property specific reports that predict cost of living within a specific ZIP code; and
  • Save money by geo-targeting potential clients and predicting more accurate returns on investment.

To read the cover story, go to page 20 of the digital edition of the magazine now.

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