In the July issue of Illinois REALTOR®, Marilyn Kohn and Mari Halliday of Peoria, Tammy Mitchell Hines of Columbia and Emily Sachs Wong of Lincoln Park share some of their ideas for marketing high-end listings.
In “9 tips for working in the luxury real estate market,” they explain some of the approaches they have successfully used to connect with buyers and sellers in this category and how their expectations may be different from other consumers. One tip, for example, revolves around training through the Institute for Luxury Home Marketing and earning the Certified Luxury Home Marketing Specialist (CLHMS) designation.
Hines also provides six ideas for improving your marketing for other listings. See the digital flipbook.