Marketing and advertising expert and author Kelly McDonald will speak Monday, Nov. 6 during the REALTORS® Conference & Expo in Chicago.
McDonald will be the fourth of four entrepreneurs outside the real estate industry who share ideas that can help REALTORS® build their businesses. Their presentations are called the Spotlight Series.
REALTORS® may be familiar with McDonald through her public speaking or by her appearances on CNBC, CNNMoney.com, Sirius XM Radio or by her contributions to Forbes Magazine, BusinessWeek and Fast Company. She’s also written two best-selling books, “How to Market to People Not Like You,” (2011) and “Crafting the Customer Experience for People Not like You” (2013).
She is the founder of McDonald Marketing, twice named one of the top ad agencies in the United States and one of the fastest-growing independently owned companies in the U.S. by Inc. Magazine. She is known for her insights on consumer trends and generational differences.
To hear McDonald’s presentation, register for a Premier Access pass or the Nov. 6 one-day registration. The first Spotlight Series speaker is Erin Meyer on Friday, Nov. 3, followed by Desirée Rogers on Saturday, Nov. 4, and Steven Levitt on Sunday, Nov. 5.
The REALTOR® Conference & Expo runs Nov. 3-6 at the McCormick Place West Building. Get more information.