Although Baby Boomers and Millennials are most often talked about and studied, the generation in between — Generation X — is the only one that had more home purchases in 2016 than in 2015, according to an article In the October issue of Illinois REALTOR®.
So REALTORS® hoping to boost their productivity should read, “Connecting with clients in Generation X: 5 tips for giving attention to real estate’s ‘middle child.'”
It’s just one of several feature stories in the October issue designed to help members grow their businesses and serve clients better. Check your mailbox for the paper version or view the digital version now.