At IAR’s Fall Conference & Expo, keynote speaker and Fenger Academy High School Principal Elizabeth Dozier talked about making a difference in communities.
Which led to IAR posing a question to those in attendance through its smartphone app: What do you do in your community to serve?
Not surprisingly, we got a response. It was clear REALTORS® in attendance spend a lot of time making their communities stronger in an amazing number of ways.
Among the responses:
- Working with Ronald McDonald charities.
- Helping out at an emergency shelter.
- Spearheading work with hometown beautification and education programs.
- And working with a youth organization.
REALTORS® aren’t shy about showing the Power of R. The app provided a small snapshot of what IAR’s 41,000 members do in communities statewide.
The Illinois Association of REALTORS® (IAR) has pulled together the photos, session highlights, presentations, handouts and more from last week’s “Game On: Our Time is Now” IAR Fall Conference & Expo in Chicago. Click here to find complete coverage.
It was an action-packed event that included visits from Gov. Pat Quinn and his Republican challenger Bruce Rauner; the installation of IAR’s 2015 leadership team; plus popular motivational and educational sessions with top speakers such as Elizabeth Dozier, Matt Tenney, Laurie Moore-Moore and Ashton Gustafson.
2015 IAR President Jim Kinney
The Illinois Association of REALTORS® celebrated the transition of its leadership for the new year as REALTOR® Jim Kinney, ABR, CRB, CRS, GRI, of Chicago, was installed as the 2015 president of the association on Saturday.
Kinney is the vice president of Luxury Home Sales for Baird & Warner in Chicago and has a history of service and involvement to the REALTOR® organization.
REALTOR® Mike Drews of Aurora was installed as the 2015 president-elect of the Illinois Association of REALTORS®. Drews is a broker-associate with Charles B. Doss & Co. in Aurora.
REALTOR® Doug Carpenter, ABR, AHWD, SFR, of Mokena was installed as the 2015 treasurer of the Illinois Association of REALTORS®. Carpenter is the managing-broker of Coldwell Banker Honig-Bell in Orland Hills.
Immediate Past President Phil Chiles, ABR, CRS, GRI, SRES, of Springfield, will continue to lend his expertise on the IAR Leadership Team after serving as president of the association this past year.
Luxury trainer Laurie Moore-Moore with REALTORS® Mike Drews and Mabel Guzman
Every agent can tap into the luxury housing market in his or her community, says Laurie Moore-Moore, founder and CEO of the Institute for Luxury Home Marketing and closing session speaker at the IAR Fall Conference on Saturday in Chicago.
What is luxury housing? Moore-Moore defines it as the top 10 percent of an area’s home sales in the past 12 months, but not lower than $500,000.
Luxury housing ($500,000 and above) represents 12.7 percent of total home sales and has been the fastest growing segment of the housing market, she said. What is also rising is the number of wealthy individuals. In fact, the city of Chicago ranks No. 4 in the number of ultra high net worth individuals ($30 million or more in investable assets).
Effectively reaching luxury clients can mean a change in terminology. Don’t call it a listing presentation. Show your sellers you’ll do more than just list their property by calling it a marketing consultation appointment. Don’t show luxury clients comparables of their one-of-a-kind homes. Show them relevant properties.
Today’s luxury clients are different than they were before the downturn. The traits they are looking for in a real estate agent are often the same as those in a financial advisor.
“The affluent today want to feel valued,” she said.
What do they want in an agent?
- Professional competency is more important than friendship.
- They expect more knowledge and expertise from their agent and demand a higher level of service.
- Luxury clients want to feel you value them and understand their wants and needs.